Millrun Digital

What Is Millrun Digital?

Millrun Digital is a local business marketing company I founded to solve two problems that cost small businesses real money every day: they're invisible on Google, and they're missing calls from customers who never call back.

The service is built for local owner-operators — auto shops, barbers, landscapers, plumbers, pet groomers, dentists, and more. Businesses that live and die by local search and word of mouth, but don't have the time or knowledge to manage their own online presence. The rebrand from LeadLock to Millrun Digital reflects a more polished, scalable brand identity.

The Problem

• 87% of people use Google to find local businesses — if you're not in the top 3, you're invisible
• 62% of calls to local businesses go unanswered — that's revenue walking out the door
• 5 minutes is all it takes for a lead to go cold — response speed is everything

What Millrun Digital Offers

Clients get a full-stack local marketing system:

• Google Business Profile optimization — full audit, keyword-rich description, photo strategy, category fixes, competitor analysis, and weekly posts
• Review generation system — automated follow-ups that turn happy customers into 5-star reviews without the owner doing anything
• Missed call text-back — when a call goes unanswered, an instant text fires to the caller within seconds
• Monthly performance report — ranking position, profile views, call volume, and leads captured

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The Marketing Site

The full marketing website was designed and built from scratch to convert local business owners into paying clients. The goal was Stripe or Linear-level design polish — clean typography, strong visual hierarchy, smooth animations, and a layout that builds trust fast.

Sections Built

• Hero — Dark navy background, gradient headline, animated scroll reveal
• Problem Stats — 3 data-backed cards (87% Google, 62% unanswered calls, 5 min cold lead)
• Services — Google Business Profile optimization with 6 feature bullets + missed call text-back with a live phone mockup
• Before/After — Side-by-side comparison of weak vs. optimized Google presence
• How It Works — 4-step timeline with gradient connector lines (Week 1–4)
• Pricing — Plan comparison card with competitor pricing crossed out
• Industries — 8-icon grid with hover glow effects
• FAQ — Animated accordion with 6 questions, accessible aria-expanded
• Contact — Lead capture form with mint focus states, Netlify-ready

Design System

Exaggerated Minimalism style with Scroll-Triggered Storytelling structure — bold typography, high contrast, and a narrative that walks the reader through the problem and solution. Brand colors: teal #028090, navy #1A2332, mint #02C39A. Fonts: Outfit + Work Sans.

Technical Details

• Built entirely in a single index.html — no frameworks, no build step
• Tailwind CSS via CDN with a custom config block defining the brand color palette
• IntersectionObserver for scroll-triggered reveals with staggered delays
• Sticky glass header with backdrop-filter blur
• FAQ accordion built in vanilla JS, keyboard accessible
• prefers-reduced-motion respected throughout
• Mobile-first responsive at 375px, 768px, 1024px, 1440px